TAG Heuer Formula 1 Alec Monopoly Special Edition

A hip artsy crowd gathered at Condesa, Mexico City’s trendy neighbourhood and home of established and up and coming artists to join an event hosted by TAG Heuer, the Swiss avant garde watchmaker. The American street artist Alec Monopoly transformed an art space into his workshop. The guests got a closer look into his creative process. Alec was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017.

Commissioned by TAG Heuer and titled “Fuerza México” the artwork will be donated to the Global Gift Foundation. Additionally, Alec intervened a TAG Heuer tourbillon which will be auctioned at the Global Gift Gala on November 1^st 2017. The purchases of both auctions will also raise funds for Mexico’s relief efforts.

This was the perfect occasion for Christian Weissbach, President of TAG Heuer for Latin America and the Caribbean and Karim Santiago, Director of TAG Heuer in Mexico, to introduce Alec Monopoly’s first TAG Heuer special edition. Since accepting TAG Heuer's invitation as brand's "Art Provocateur", Alec Monopoly has immersed himself in each of the company's creative processes, infusing them with his infectious fearlessness