TAG Heuer unveils the Carrera Heuer-02T Limited Edition Mexico during the 2017 (SIAR) in Mexico City

Press Release

TAG Heuer unveils the Carrera Heuer-02T Limited Edition Mexico during the 2017 (SIAR) in Mexico City

Art Provocateur and brand ambassador Alec Monopoly teamed up with the Swiss avant garde Watchmaker to raise funds for Mexico earthquake relief efforts.

TAG Heuer announced the launch of the new TAG Heuer Carrera Heuer-02 Tourbillon with COSC certificate to commemorate the brand’s participation in the 2017 edition of Salon International de Haute Horlogerie (SIAR) at Mexico City.

During a press conference, Christian Weissbach, President of TAG Heuer for Latin America and the Caribbean and Karim Santiago, Director of TAG Heuer in Mexico, unveiled the new Carrera Heuer-02T Limited Edition Mexico. The stunning chronograph features a striking design with a 45 mm case made of titanium grade 5 with black titanium carbide, lightweight and shock resistant, a black ceramic bezel bearing the word " Mexico" and a crocodile leather strap.

TAG Heuer Carrera Heuer-02T Limited Edition Mexico

For the occasion, 30 pieces certified with the tourbillon movement have been designed especially for the Mexican market. From machining to fitting of the main plate, assembly of the movement, adjustment and fine-tuning, casing-up, functional and aesthetic testing, engraving, and fitting of the bracelet or strap: every step is performed in-house, Switzerland,  at the TAG Heuer Manufacture. Its highly competitive price point for a tourbillon within the Swiss watch industry, demonstrates once again the leadership of the Swiss avant garde watchmaker on the affordable luxury segment. This is the continuation of the strategy implemented on affordability and perceived value by TAG Heuer CEO and LVMH Group Watch Division President, Jean-Claude Biver.

TAG Heuer Art Provocateur and famous street artist Alec Monopoly intervened the number #19 of the limited edition to pay tribute to the victims of the past September 19 debastating eathquake in Mexico. The master of ceremony and Mexican actress Michelle Renaud announced the donation to the Global Gift Foundation of the watch along and of Alec Monopoly’s latest artwork titled "Fuerza México". Both pieces will remain on display at SIAR until October 19. Then they will be auctioned at the Global Gift Gala at Mexico City on November 1st. The proceeds will support the reconstruction’ s effort and aid to the victims of the earthquake. 

The Carrera Heuer-02T Limited Edition Mexico has a cost of $ 25,000.00 and is exclusively available in Mexico.

TAG Heuer presents the Carrera Heuer 02 Manufacture

A cornerstone of the brand since 1963, the legendary Heuer Carrera takes 
a sharp turn to mark its 55th spring. This avant-garde chronograph, forever...

TAG Heuer unveils the Carrera Heuer-02T Limited Edition Mexico during the 2017 (SIAR) in Mexico City