TAG Heuer together with Brand Ambassador Li Yifeng unveils the new official referee board for Chinese Football Association Super League (Chinese Super League) with the Carrera chronograph exteriors today, stirring a fresh tide of football enthusiasm. This also marks another support extended to the utmost by TAG Heuer to the Chinese football development since the Swiss Avant-Garde watch maker TAG Heuer became the Official Timekeeper & Official Watch of the Chinese Super League in March this year. TAG Heuer and the Chinese Super League will, in the pioneer spirit and with the athletic idea of daring the challenges and self-achievement, together witness the splendid moments of the Chinese football.

In order to celebrate this historical moment, TAG Heuer General Manager of Greater China Leo Poon, Brand Ambassador Li Yifeng, Chairman of the board of Chinese Football Association Super League Co., Ltd. Mr. Ma Chengquan and the Chinese football international referees Ma Ning gather in Beijing and witness the moment of glory together with the audience on the scene. Li Yifeng, wearing a TAG Heuer Aquaracer 300M Ceramic watch, completes the symbolic challenge of TAG Heuer. As the ball runs into the net, the brand-new key visual of Li Yifeng and TAG Heuer is unveiled, which, in harmony with the vibrant sports environment, perfectly reflects the spirit of #DontCrackUnderPressure. 

The following unveiling ceremony of the brand-new Chinese Super League referee board pushes the press conference to a new climax. The referee board, cased in the exterior of TAG Heuer’s classical Carrera watch series, marks the first time that Chinese Super League makes a major change to the exterior of the referee board according to the advice of its partners, which not only uniforms the timekeeping standards between Chinese Super League and other international football leagues, but also demonstrates the firm status of TAG Heuer in the cooperation with Chinese Super League. Not only does the new referee board improve significantly on its functions, its operating features and system design also conform better to the ergonomics. 

TAG Heuer General Manager of Greater China Mr. Leo Poon says: “It not only signifies the precious friendship between TAG Heuer and Chinese football, but also means an honour of TAG Heuer to participate in designing and innovating the new referee board for Chinese Super League.  The innovation of the referee board for Chinese Super League means a great upgrade of design creativity standards for the referee board in the Asian leagues, and also it opens an unprecedented chapter.”

Brand Ambassador of TAG Heuer Mr. Li Yifeng says: “It is a great honour to witness this unforgettable moment together with TAG Heuer! The new referee board draws inspiration from my favourite Carrera chronographs, and I hope I can witness each change on the Chinese Super League pitches and record every glorious moment through the Chinese Super League.”

Chairman of the board of Chinese Football Association Super League Co., Ltd. Mr. Ma Chengquan says: “We are very glad to cooperate with TAG Heuer again. TAG Heuer is an internationally well-known brand that perfectly combines performance in sports and technological innovation. Our cooperation will surely excite distinctive sparks.”

The Chinese international referees Ma Ning says: “A referee board is of critical importance to football matches, especially the referees. Thanks to the cooperation between TAG Heuer and Chinese Super League, we are confident that with the new referee board we can serve you with greater matches.”

This exceptional cooperation proves the avant-garde status of TAG Heuer in the field of football cooperation. It is considered an ultimate technological challenge to get out of the groove and steer off the beaten track to innovate the symbolic referee board for the football matches. Only a brand powered by comprehensive technologies and a high prestige can take control in this regard. By profound research and continuous development, TAG Heuer finally delivers a referee board infused with innovative spirit to Chinese Super League—the commitment in a manner of continuous improvement and its paramount standards in making watches are cast in the same mold. 

TAG Heuer and world football

After TAG Heuer signed the football giant star Cristiano Ronaldo as the new Brand Ambassador in 2014, established partnership with Bundesliga in 2015, became the official timekeeper and official watch for American Major Soccer League (MLS), Professional Referee Organization (PRO) and Copa America, entered into cooperation with Australian National Football team and became the official timekeeper and official watch for Chinese Super League, the English Premier League and Spanish LaLiga, the Manchester United and the Asian Football Confederation have also officially been on time with TAG Heuer. The innovative contribution made by TAG Heuer to the new referee board for the Chinese Super League not only represents the efforts by TAG Heuer as a Swiss Avant-Garde watchmaker, but also reflects another all-in support to the world football. 

Aquaracer 300M Ceramic (43mm) Automatic Calibre 5

Aquaracer. The quintessential sports watch inspired by the lure of the deep. 

Ever the pioneer, in 1892, Edouard Heuer filed the first patent for a watertight case in the history of watchmaking. It was an immediate success. Since that time, the Aquaracer (the collection created by TAG Heuer in 2003) has continued to evolve, developing into the perfect timepiece for all kinds of extreme conditions, not just diving and other seafaring activities.

Robust and water-resistant to 300 metres, this watch — featuring a ceramic uni-directional rotary bezel, with its twelve sides and six studs, screw-down crown, large luminous indications on the indexes and hands for improved visibility and screw-down case back engraved with a diver's helmet — is immediately recognisable.

The 2016 Aquaracer model sees an increase in both power and size, boasting a larger case, 43 mm compared to the previous 41 mm. The ceramic bezel has been restyled with the engraved silver lacquer numerals offering effortless sophistication. It also features the magnifier on the date window (as reintroduced last year). At its heart beats the Calibre 5 automatic mechanical movement, offering proven accuracy and reliability.

The high quality of the Aquaracer's finishes and functions make it one of the best value timepieces on the market.