Unveiled in March 2017, the TAG Heuer Connected Modular 45 redefined the possible for a luxury connected watch. Entirely Swiss Made and incorporating an ingenious modular concept, it embodies TAG Heuer's status as leader in the Swiss luxury connected watch segment.

Today, TAG Heuer is delighted to unveil the latest addition to its collection: the TAG Heuer Connected Modular 41.

With an elegant diameter of 41 mm, the TAG Heuer Connected Modular 41 is now suited to the smallest wrists. Innovative, unique and distinctive, the TAG Heuer Connected Modular 41 is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch bearing the Swiss Made label. 

Developed in collaboration with Intel and Google^TM, the TAG Heuer Connected Modular 41 features a number of improvements made to the 45 mm version: its AMOLED 390x390 screen offers 326 ppi resolution and improved brightness – max. 350 nits. Its storage capacity has also been increased to 8 GB, and its RAM memory to 1 GB, making it extremely smooth under any usage conditions. 

The TAG Heuer Connected Modular 41 also features the ingenious modular concept. 7 standard models are available in boutiques and online, and the strap and lugs can be customised. New strap colours have been added to the collection: pink, blue or white leather. A total of 9 different straps are available. The connected module can still be replaced with a Calibre 5 three-hand mechanical module. The connected watch becomes an attractive mechanical watch in just a few clicks.

The new model offers all the functionality of the Connected Modular 45. The Swiss Made TAG Heuer Connected Modular 41 was designed at TAG Heuer in Switzerland. It is water resistant to 50 metres and features GPS, an NFC sensor enabling contactless payment via Android Pay^TM, a superb, very high definition AMOLED screen and numerous infinitely customisable TAG Heuer dials from the TAG Heuer Studio. 

Running on the Android Wear^TM operating system, the TAG Heuer Connected 45 and 41 are compatible with Android^TM 4.4 phones and iOS 9 or later versions. 

This is a true luxury connected watch, redesigned for small wrists and easily adapted to appeal to the brand's female clientèle thanks to its elegant yet bold design.

You can visit the website www.tagheuer.com for an experiential discovery of the new connected watch. Available to purchase online in a selection of market.