Link Lady, newly introduced by TAG Heuer, was unveiled at the DAIKANYAMA T-SITE GARDEN in Daikanyama, Tokyo. Link Lady was brilliantly presented in collaboration with flower artist Makoto Azuma, who achieved the Haute Couture of flowers. The center of attraction undoubtedly was the Link Lady Diamond Star, described as the Haute Couture of watches, embodying eternal elegance.

 

Ms. Yuki Uchida in a graceful white dress appeared in front of more 250 guests with Link Lady shining on her wrist. Ms. Uchida, along with TAG Heuer Vice President Communication Françoise Bezzola and TAG Heuer Swiss General Manager Giorgio Sarné, who had flown in from Switzerland, discussed the charm of new Link Lady collection ahead of the launch in September. 

 

“TAG Heuer is relaunching a collection exclusively dedicated to women. We are recognized for their expertise as a men's watchmaker but our history and our successes are actually proving the talent of our teams to propose beautiful watches to both men and women. TAG Heuer is celebrating the TAG Heuer woman, some idea of the TAG Heuer women. Even though it is impossible to define women, we gave a glimpse, various pictures, expressions of a certain modern femineity, strong and sensual, sophisticated yet simple, smart and changing.,” said TAG Heuer Japan General Manager Antoine Pin.

 

“TAG Heuer Lady Collection is dedicated to attractive and classy women around the world. When I put Link Lady on my wrist, it fits very soft and comfortable and looks like a beautiful jewelry. I’d like to wear this timepiece with elegant dress as well as casual style with high heels,” said Ms. Uchida.

 

About 250 guests attended the glamorous Link Lady Tokyo night including Nanae Ubukata (model), Eimi Kuroki (model), Arisa Urahama (model), Kei Aran (actress and a former Takaraduka Revue star), Kyoko Takami (TV personality), Nobuhiro Takeda (TV personality and a former star soccor player