TAG Heuer hosts the #DontCrackUnderPressure Challenge to celebrate the Montreal F1 Grand Prix with Daniel Ricciardo, Tom Brady and Didier Drogba

TAG Heuer hosts the #DontCrackUnderPressure Challenge to celebrate the Montreal F1 Grand Prix with Daniel Ricciardo, Tom Brady and Didier Drogba

On the eve of the Montreal Grand Prix, Jean-Claude Biver, TAG Heuer CEO & LVMH Watch Division President, hosted the #DontCrackUnderPressure Challenge with Red Bull Racing Formula One driver Daniel Ricciardo, New England Patriots quarterback Tom Brady and Montreal Impact forward, Didier Drogba. 

The venerable athletes gathered in Montreal to celebrate TAG Heuer’s partnership with Red Bull Racing Team ahead of the competition on Sunday. 

The event took place at Victoria Square outside of the W Hotel, where the park was transformed with astroturf into a football field, complete with two TAG Heuer goal posts. 

Famed quarterback Tom Brady was the first to undertake the challenge, and set the benchmark for the number of goals scored within a minute. Daniel Ricciardo and Didier Drogba each strived to beat Brady’s record and were given only three minutes to do so. Each successful goal raised $1000 for a charity of their choice. 

“Though auto racing, football and soccer, each require different technical skills. Ricciardo, Brady and Drogba  share the qualities of determination, strength and a commitment to excellence that endears them to fans and ensures they #Don’tCrackUnderPressure” said Jean-Claude Biver.

Both Didier Drogba and Daniele Ricciardo were wearing the new TAG Heuer Red Bull Racing Formula One limited edition watch, a chronograph created to commemorate the brand’s partnership with Red Bull Racing. 

The limited edition was created in the spirit of TAG Heuer’s signature Formula One series, yielding a high performance watch inspired by automotive technology. The watch boasts a tachymeter, three white counters, (a running second counter, a minute chronograph counter and a 1/10th of a second and hour chronograph counter), indexes with luminescent markers and a caseback with special “Red Bull Racing” decoration. The watch is available with a steel bracelet or a blue textile strap with red stitching inspired by the racing belt. 

On Tom Brady’s wrist, the Heuer Monza Chronograph, a beautiful reissue tribute to Niki Lauda’s win in Italy forty years ago, proved that great watches never go out of fashion. Presented in Baselworld 2016 and available from July onward, its case is in titanium and it is slightly bigger than the original (42mm rather than 39) for a more modern, masculine look.