TAG Heuer Formula 1 Lady

Press Release – Geneva Days 2018

TAG Heuer Formula 1 Lady

A breath of fresh air for the TAG Heuer Formula 1 Lady collection. This feminine and elegant watch has been completely redesigned. The main new feature of this model is an interchangeable strap 
that allows the TAG Heuer Formula 1 Lady to adapt to the outfits 
and desires of today's busy woman. 2018, the year of the woman at TAG Heuer.

TAG Heuer Formula 1 Lady. A fashion watch that embodies the meeting of sport and lifestyle. This glamorous model is designed for women who love to live at their own pace. The perfect marriage of fashion and functionality.

TAG Heuer is now reinterpreting this famous collection with a series of completely redesigned watches which can be personalised with an interchangeable strap.

A new shape, new materials, new dials, new straps... a real breath of fresh air for this iconic women's collection from TAG Heuer. Each detail of the watch now bears the hallmarks of the TAG Heuer Formula 1 series, and has been reworked to give the piece elegance and feminine curves.

Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35 mm, features the tonneau shape which is indissociable from the men's TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection's characteristic notches.

The main new feature of this model is the interchangeable strap. Switch from sporty to classic in one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colours give the collection a casual yet stylish look appreciated by today's busy woman.

Another new feature of this model is the double-plate system on the dial, which adds contrast, improves legibility and creates an interplay of colours: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour. The new TAG Heuer Formula 1 Lady is available in a range of modern, on-trend colours.

Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men's models – has become the brand's entry-level model, priced from 1000 CHF, 950 EUR, 850 GBP, 1’000 USD, 8’250 HKD, 110’000 JPY.

TAG Heuer becomes an Official Partner 
of Aston Martin

TAG Heuer has also been appointed Official Partner for Aston Martin Racing, marking the watch brand big comeback to the World Endurance Championship.