TAG Heuer opens its first boutique in Mexico DF inside the exclusive #1 department store El Palacio de Hierro Interlomas, located in one of the most exclusive neighbourhood of Mexico City.

El Palacio de Hierro, is The High-end department store reference in Mexico where most prestigious national and international brands for fashion, home, perfumes and watchmaking among others, can be found. This boutique is a unique and exceptional occasion for the customer to discover the brand. All product lines from timepieces to lifestyle accessories through eyewear and communication instruments are presented.

In 2012 the Caribbean and Latin American region will be opening a total of 10 new boutiques: in addition to Barbados and Mexico DF, TAG Heuer fans will be able to live a 360 TAG Heuer experience in Cozumel, in Sao Paulo Brazil, in Santiago de Chile, in Peru, in Colombia, in the Bahamas and onboard two Celebrity Cruise Ships. To date, TAG Heuer counts about 142 boutiques around the world.