TAG Heuer announces new partnership with rising japanese tennis ace Kei Nishikori
TAG Heuer announces new partnership with rising japanese tennis ace Kei Nishikori
From the Olympic Games in the 1920’s to its role as official timekeeper for Formula One in the 90’s and the legendary Indianapolis 500 race today, TAG Heuer has constantly held true to its quest for innovation, excellence and performance. The company has also walked down the path of sports history in partnership with many top athletes. In the 1960’s, Jack Heuer, the current Honorary Chairman who was the president of the company at that time, initiated the first sponsorship with the Swiss racer Jo Siffert. Since then, TAG Heuer has developed close relationships with top racers such as Lewis Hamilton and Jenson Button from the Vodafone McLaren Mercedes Formula 1 team and legendary athletes such as Maria Sharapova. Beginning this year, TAG Heuer is proud to become the official sponsor of the ORACLE Racing Team at the America’s Cup, an international yacht race with the longest history among the sporting events of the world. These sports personalities are not simply marketing vehicles for TAG Heuer; they are important partners who share the values of the brand.
Kei Nishikori, said “There is a lot in common between TAG Heuer’s relentless search for perfection and the core values of athletes who are in constant pursuit of victory. It is a great honor for me to join the exceptional list of world-class athletes who have represented TAG Heuer over the years.”
In making the announcement, TAG Heuer President and CEO Jean-Christophe Babin said, “Kei has put in a tremendous amount of hard work and effort over the years. He has an insatiable passion for tennis and a strong will that will never accept the possibility of giving up. To realize his dreams, he sets himself a high target and once he gets there, he expands his horizon and aims for a higher target. We will support his future activities while looking forward to a fruitful partnership with him.”