In March 2015, TAG Heuer organised an extraordinary drive of a Formula E car through the streets of Geneva and across the famous Mont Blanc bridge. The goal: To bring an E-Prix to Switzerland. Now it has been a success! The race was won by Lucas di Grassi - Audi Sport Abt Schäffler, in a beautiful setting on the edge of Lake Zurich.

Today the city of Zurich has become the stage for an Olympian motorsport race. Inside their single-seater electric vehicles, 20 drivers travelled the urban circuit along the Limmat as part of the ABB FIA Formula E Championship. Those who took part included Swiss driver Sébastien Buemi, as well as Nelson Piquet, Edoardo Mortara and Nick Heidfeld, and the race was won by Lucas Di Digrassi from Audi Sport Abt Schäffler, followed by Sam Bird (+7.542 seconds) and Jérôme D’Ambrosio (+16.822 seconds)
 

Zurich is bringing electric motorsport to Switzerland

With this race, Zurich makes its début in the world of Formula E. The backdrop of the banks of the Limmat proved to be the perfect setting to welcome this leg of the world's first fully-electric single-seater series. Zurich is just one of many major cities hosting the competition, along with Rome, Santiago, Hong Kong, New York and Mexico City.
 

"We’re proud that we’ve managed to bring back circuit racing to Switzerland and to Zurich with the ABB FIA Formula E Championship. It’s a special and innovative city and none of this would’ve been possible without the help and hard work of TAG Heuer and Jean-Claude Biver. What a location to race - we already look forward to returning next year with the next generation cars!”, said Alejandro Agag, Founder & CEO of Formula E. A total of 12 races in 10 cities are scheduled for the fourth season of the Championship.
 

The perfect combination of technology, sport, science, design and music makes Formula E more than just a simple competition. Air quality is not jeopardized by exhaust gases, the smell of fuel or burning rubber. Thanks to the use of electric powertrains, Formula E promotes more sustainable mobility and combats air pollution and climate change.

The 2017/18 ABB FIA Formula E Championship began on December 2, 2017 in Hong Kong and will finish on July 14 & 15, 2018 in New York; Zurich hosts the penultimate stage before the competition is transferred to the American continent. TAG Heuer will be present at all of the races.
 

TAG Heuer: A founding partner of the ABB FIA Formula E Championship

As a founding partner of this Championship, which aims to direct the world towards a more sustainable future, TAG Heuer was proud to be part of this innovative event in Zurich. The Swiss watchmaker has been a partner of the Championship since 2014.

"We are thrilled to be able to continue our role as a partner and Official Timekeeper of this competition, particularly in Switzerland. Through our efforts, and those of other partners such as Julius Baer, we have succeeded in ensuring the return of racing to a Swiss circuit", said Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division. In March 2015, TAG Heuer organised an extraordinary drive of a Formula E car through the streets of Geneva and across the famous Mont Blanc bridge. The goal: To bring an E-Prix to Switzerland. Now it has been a success! From the start, this collaboration was based on faith in the importance of an electric car race. Timekeeping and precision are of particular importance in motorsport - two features that have always been prominent in TAG Heuer's high-quality timepieces.