TAG Heuer is pleased to announce an exciting new partnership with American GRAMMY-nominated band OneRepublic. Starting now, in line with the launch of their new album “Oh My My”, over the next months TAG Heuer will join OneRepublic to take fans behind the scenes, giving them an inside look at the pressure-filled world of an international music group.

The basic idea is simple: OneRepublic will be working hand-in-hand with the TAG Heuer team to share all their #DontCrackUnderPressure moments, a fine illustration of the watch brand’s motto, dreamt up by Jean-Claude Biver and OneRepublic members Ryan Tedder, Zach Filkins, Drew Brown, Eddie Fisher and Brent Kutzle.

Jean-Claude Biver, TAG Heuer CEO and President of the Watch Division of the LVMH Group, announced: "Swiss Avant-Garde since 1860 is part of our logo.

So today more than ever, we want to be surprising, on-trend, innovative, connected to the future, high-tech, young and dynamic. In the future, we hope to become the leading brand in "accessible luxury” Swiss watches. We want to be the luxury watch brand of the new generations.”

Why partner with OneRepublic?

The American group, originating from Colorado, released their debut album Dreaming Out Loud in 2007. The album included the smash single Apologize, which shattered digital sales and airplay records worldwide and received a GRAMMY nomination. The band’s sophomore album, 2009’s Waking Up, produced three singles: All the Right Moves, Secrets and Good Life. OneRepublic’s third studio album Native, was released in March 2013 where it debuted at No. 4 on the Billboard Top 200 chart. The set produced the hit singles If I Lose Myself, Love Runs Out, I Lived and Counting Stars, which reached #1 in 54 countries and has sold over 10 million downloads. Native sold over 5 million units worldwide. OneRepublic latest release, Oh My My, features the singles Kids, Wherever I Go, Let’s Hurt Tonight and Future Looks Good. OneRepublic has toured the world headlining dates all over the globe. For more information visit www.onerepublic.com