BASELWORLD 2017: “To Jack” - A film directed by Patrick Dempsey

BASELWORLD 2017: “To Jack” - A film directed by Patrick Dempsey

Patrick Dempsey, actor, race car driver, TAG Heuer Ambassador, presented Jack Heuer, Honorary Chairman of the Swiss watch brand, with a unique and wonderful gift today at BaselWorld.

With “To Jack”, Patrick created that rare thing, a “visual poem” to Jack Heuer. Though he also plays a role in the short film, this is also the first time Patrick stepped behind the camera to direct this very special cinematic project.

In the film, we spot Patrick at the wheel of a red MGA, not unlike the first car Jack Heuer himself was given by his own father after he became the first in the family to graduate college  – it ignited his personal love of racing. 

On Patrick’s wrist: a 55th Anniversary Special Edition Autavia.

“To Jack” premieres today at BaselWorld as TAG Heuer unveils the 55th Anniversary Special Edition Autavia, a reedition of the legendary Autavia, the legendary driver's chronograph beloved of collectors from the Sixties designed by Jack Heuer in 1962.

In “To Jack,” the love of driving, time, past and present come together in the best of filmmaking, storytelling magic. Patrick Dempsey’s Director of Photography is none other than two-time Oscar and Cannes Festival Award winner Janusz Kaminski whose credits include The Diving Bell and the Butterfly, Schindler’s List and Saving Private Ryan. The music is by Grammy nominated jazz musician, Christian Scott Atunde Adjuah, and gives the film a reflective atmosphere and conveys a sense of timelessness.

Patrick Dempsey said:“I thank TAG Heuer for giving me Carte Blanche on a project that was very dear to me. What began as an inkling of an idea unfolded naturally by itself as a message to Jack that couldn’t have been delivered any other way. I had the privilege to work with the best and we’re all extremely proud of the result.”

Jack Heuer:“I can’t tell you how touched I was when I saw the movie. Not just because it felt like it was me behind the wheel, but because it so marvelously goes backward and forward in time. It truly also captures what drives me and what drives TAG Heuer. Also, I’ve always been particularly proud of the Autavia. Thank you, Patrick, for this wonderful gift.”

Rounding out the year of the Autavia with the new Jack Heuer Limited Edition

By Josh ShanksManaging Editor US
In celebration of the 85th birthday of the brand’s Honorary President, the La Chaux-de-Fonds watchmaker has released the new Jack Heuer Limited Edition...
By Marco Gabella
Co-Founder - Executive Publisher

The result of the “Autavia Cup”, which enabled the brand's fans to vote for the model they'd most like to see series-produced, this watch accurately reflects the motor sports universe so dear to Jack Heuer. The steel bracelet adopts the codes of the original version, yet sports a highly ergonomic contemporary design. Undeniably a TAG, but also very much a Heuer, costing less than CHF 5,000.-. 

TAG Heuer and Brand Ambassador Patrick Dempsey cruise Through time at the FIA Formula E Championship ePrix in New York City

TAG Heuer and Patrick Dempsey, American actor and TAG Heuer brand ambassador, raced through time this weekend at FIA Formula E Championship in New York City...

BASELWOLRD 2017: TAG Heuer AUTAVIA – Return of an icon

The Autavia, the legendary driver's chronograph from the Sixties beloved of collectors, is making a comeback in 2017.

TAG Heuer | Autavia Calibre Heuer 02 42 MM

TAG Heuer | To Jack by Patrick Dempsey