TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula 1 team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia and actors Chris Hemsworth and Patrick Dempsey.

Latest News & Events

TAG Heuer Makes Waves With New Summer-Inspired Editions Of Its Luxury Connected Watch

The Swiss luxury watchmaking brand enhances its growing collection of acclaimed Connected watches with three new references that introduce new colours and styles without compromising on high-tech functionality. Following the launch in March of the third-generation TAG Heuer Connected and the recent Connected Golf Edition in June, these fresh new models build on the success of the elegant smartwatch line with new looks and materials: two steel cases with oceanic blue ceramic bezels and one ultra-lightweight sandy titanium case.

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